White Papers

Our special reports and guides are free and available for download through the links below. They are packed with useful information and tips for marketers.

Reducing Customer Churn: A Special Report For Direct Marketers

Customer churn, or attrition, is a challenge many marketers face. Reducing it can lead to lower costs and higher profits. Loaded with useful information, this special report discusses the problem, looks at current solutions, then explores a proven, data-driven method for keeping your best customers.

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More papers coming soon!

Case Studies

Download our case studies to learn how we've helped companies like yours achieve results.

Retail Case Study: Data, Data Hygiene, and Data Enhancement

Title: Produce a Successful Direct Mail Campaign with Clean and Accurate Data
Client: An international retailer based on the West Coast
Overview: When executing a direct mail campaign, preparation, organization, and most importantly--good data--is everything. Here's how we helped one client tackle their disorganized and incomplete data to accomplish a successful, targeted campaign on deadline. This was their first direct mail campaign and it garnered them $550K+ in two months.

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Banking Case Study: Predictive Modeling

Title: Install an Aggressive Lending Operation with Predictive Modeling
Client: A National Bank
Overview: Acquiring new customers in the mortgage lending business can be tough. Finding the best ones requires a smart strategy. Here's how our analytics leader helped one client.

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More case studies coming soon!